tape project
Art that provokes sensations and experiences both mental and sensorial. In a way you wouldn’t expect, Daniel Moreno brings his canvases to life with a medium uncommon to the traditional arts market. Adhesive tapes being used in
an unconventional way, become shapes that make up images, earning a whole new meaning: authentic works of art.
“They’re pieces that hold the experience, as well as strong traces of the personality and imagination of the author.”
daniel moreno
Potiguar, born in Natal-RN, an internationally awarded illustrator who has been working in the São Paulo advertising market for two decades. Currently, Daniel, who studied drawing at the School of Visual Arts in New York, is a partner at Estudiorama, a company that carries out work for the main agencies from Sao Paulo.
In his career, which began in the early 2000s, he has an extensive list of works recognized worldwide.
The studio was awarded 22 Lions at the Cannes Film Festival in France,
3 London International Awards,
for work for clients such as Havaianas, Volkswagen, Greenpeace, Bayer, Museu de Artes de São Paulo, Aspirina, Pedigree, McDonald's, BandSport, among others.
After consolidating his career as an illustrator, Daniel decided to embark on the world of visual arts in
an independent and authentic way; Stamping, with a lot of talent, his identity, creativity and perceptions.
“To me, the work with tapes was the way I found to have more artistic freedom. To leave the routine
of advertising, with rules, deadlines and people defining the styles, patterns and roads the drawing had
to follow. I wanted to find something I could do from start to finish with absolute freedom.”
EXHIBITIONS & ARTISTIC INTERVENTIONS
2025
Collective Exhibition at VIII Salão Dorian Gray
Rio Grande do Norte Pinacoteca
Natal, Brasil
2025
Artistic Intervention
YM - LOVE YOUR MOM
SP-ARTE
São Paulo, Brazil
2019
Artistic Intervention
It Club
João Pessoa, Brazil
2018
Artistic Intervention
Ibis Styles
São Paulo, Brazil
2018
Collective Exhibition of New Talents
Casa Galeria e Oficina de Arte
São Paulo, Brazil
2017
Exhibition Sem Lei, Nem Rei (No Laws, Nor Kings)
Espaço Camada 1
São Paulo, Brazil
2016
Exhibition Tape Project
Hyatt Hotel
São Paulo, Brazil
2015
Exhibition Tape Project
Butik Fabrik
Malmö, Sweden
2015
Exhibition Tape Project
WeedYou
Barcelona, Spain
2015
Artistic Intervention for Calefação Tropicaos
Casa das Caldeiras
São Paulo, Brazil
2015
Collective Exhibition for the BEABA of Cancer Project
Redbull Station
São Paulo, Brazil
2014
Artistic Intervention
Tropical Hotel
Manaus, Brazil
2014
Artistic Intervention for Sweet Monsters Co.
Comic Con
São Paulo, Brazil
2014
Artistic Intervention for Oakley
Casa das Caldeiras
São Paulo, Brazil
2014
Artistic Intervention for Slow Art
Museu da Casa Brasileira (MCB)
São Paulo, Brazil
2014
Artistic Intervention
Tilsammans
Halmstad, Sweden