tape project
Art that provokes sensations and experiences both mental and sensorial. In a way you wouldn’t expect, Daniel Moreno brings his canvases to life with a medium uncommon to the traditional arts market. Adhesive tapes being used in
an unconventional way, become shapes that make up images, earning a whole new meaning: authentic works of art.
“They’re pieces that hold the experience, as well as strong traces of the personality and imagination of the author.”
- Marcella Mendes
daniel moreno
Potiguar, native of Natal-RN, the internationally awarded illustrator has been working for the past two decades as a publicist in the city of São Paulo.
Currently, Daniel who has studied Fine Arts Painting and Drawing at the School of Visual Arts in New York City, is an associate of Estudiorama, a company responsible for working with the main agencies in São Paulo.
In their trajectory, that started in the early 2000’s, there
is an extensive list of world renowned works. The studio was awarded 22 Lions at the Festival of Cannes in France and 3 London International Awards for works like Havaianas, Volkswagen, Greenpeace, Bayer, Museum of Arts of São Paulo (MASP), Aspirin, Pedigree, McDonald’s and Bandsport, just to name a few.
After consolidating his career as an illustrator, Daniel decided to embark on the world of visual arts in
an independent and authentic way; Stamping, with a lot of talent, his identity, creativity and perceptions.
“To me, the work with tapes was the way I found to have more artistic freedom. To leave the routine
of advertising, with rules, deadlines and people defining the styles, patterns and roads the drawing had
to follow. I wanted to find something I could do from start to finish with absolute freedom.”
- Marcella Mendes
EXHIBITIONS & ARTISTIC INTERVENTIONS
2019
Artistic Intervention
It Club
João Pessoa, Brazil
2018
Artistic Intervention
Ibis Styles
São Paulo, Brazil
2018
Collective Exhibition of New Talents
Casa Galeria e Oficina de Arte
São Paulo, Brazil
2017
Exhibition Sem Lei, Nem Rei (No Laws, Nor Kings)
Espaço Camada 1
São Paulo, Brazil
2016
Exhibition Tape Project
Hyatt Hotel
São Paulo, Brazil
2015
Exhibition Tape Project
Butik Fabrik
Malmö, Sweden
2015
Exhibition Tape Project
WeedYou
Barcelona, Spain
2015
Artistic Intervention for Calefação Tropicaos
Casa das Caldeiras
São Paulo, Brazil
2015
Collective Exhibition for the BEABA of Cancer Project
Redbull Station
São Paulo, Brazil
2014
Artistic Intervention
Tropical Hotel
Manaus, Brazil
2014
Artistic Intervention for Sweet Monsters Co.
Comic Con
São Paulo, Brazil
2014
Artistic Intervention for Oakley
Casa das Caldeiras
São Paulo, Brazil
2014
Artistic Intervention for Slow Art
Museu da Casa Brasileira (MCB)
São Paulo, Brazil
2014
Artistic Intervention
Tilsammans
Halmstad, Sweden